Well, this is the exit game plan if – as Trendit’s board maintains in a weighty 182-page listing prospectus to their IPO – the Tel Aviv-based firm can successfully execute their business strategy and exploit opportunities in the growing Data and Analytics marketing systems market.
This market is one that is forecast to be worth an estimated $11.6 billion (bn) by 2018 according to leading IT research firm Gartner IT -1.11% Group. But let’s not forget the Big Data Analytics market too, which is set to experience robust growth according to IDC over the next five years and had been expected to reach a whopping $125bn by 2015.